Welcome to Each Game As It Comes, a website originally created as a blog by a football player (still going at 40+ at intermediate level), coach (UEFA B), and fan (Watford РUK Premier League).

Since its creation, the site has attracted a large number of coaches worldwide and has developed into an excellent resource for coaches of all ages, no matter what level they are coaching at.

The site is now focused on providing coaches with the best free resources, as well as offering a paid membership for Premium content.